In 2005 Burton creates hardgood for Women
who ride hard!
Burlington, VT – Watch a snowboard competition, and you’ll see something remarkable – women are riding harder, higher and more progressive than ever before. A few years back, all it took for a girl to win a halfpipe competition was a stomped 360 and a few solid straight airs. Now, 15-year-old girls are pulling 900s out of nowhere.
For 2005, Burton developed hardgoods specifically for women
to help them step their riding up a level, fueling the momentum
of women’s snowboarding progression. The women get a lot of
high tech love in 2005, including a new women’s board
built entirely with top-shelf materials, a women’s-specific
binding fully loaded with new tech and design features and
boots with an innovative new lacing system. Give the ladies
a Dragonfly core in their boards, the breakthrough Capstap™
on their bindings and the heat moldable Imprint EVA liner
in their boots and watch how high they’ll soar.
Burton Feelgood ES Snowboard
Female riders who demand high-end board construction should not have to settle for men’s boards to get the best performance on snow. Turns out great minds think alike, so Shannon Dunn helped Burton create the all new Feelgood ES, a fully loaded, high-performance series with top-shelf tech. When you’re ready to hit that bigger booter, maneuver through steep, narrow glades and hold a better edge at high speeds, the Feelgood ES is for you. Take it in the park, in tight trees or on East Coast blue ice – the super responsive, high performance Feelgood ES is fine-tuned to handle anything. The Dragonfly core provides superior power and unrivaled weight savings for riders who know that a few less ounces can make all the difference in the park. Burton’s Pressure Distribution Edge construction provides extra edge hold when you hit a gnarly patch of ice. And the new super fast WFO (Wide F!@#$ing Open) base gives wax staying power with minimal tuning so you can haul all season long. Combine all this tech with a lightweight, lively ride, and the Feelgood’s unrivaled women’s-specific shape and you’ve got a board that won’t take no for an answer. MSRP: $599.95
Burton Lexa Snowboard Binding
It’s hard to improve on perfection, but our female binding engineer sat the women’s team down, and set them to the task of improving last season’s Lexa. The first request the women made was to add a Capstrap™, which is designed to hold the toe of your boot down while pulling the boot back for insane heelhold. It also eliminates pressure points and the need to crank your straps super tight. The Lexa ankle strap also got some love with a new women-specific version of the P1’s highly lauded Superstrap for a ride that’s more comfy than ever. The girls wanted to make the FLAD easier to use, so Burton improved the lever design so you can fold down your hi-back without losing your Forward Lean setting. The new gapless baseplate padding system, also found on C60, P1 and Cartel, improves overall comfort and cushion. And just so no one will mistake the Lexa for your brother’s bindings, Burton added tiny rhinestones on the hardware covers. Of course, the Lexa still features its revolutionary hi-back and baseplate specifically molded in three women’s specific sizes for the ultimate fit. When you’re ready to step up, strap into the Lexa. MSRP: $199.95
Burton Sable Snowboard Boot
Built for women who need a precise, powerful boot, the Sable gives kick-ass riders like Victoria Jealouse and Kelly Clark supportive response no matter where they’re riding. In 2005, the Sable takes several strides ahead in performance including our new Speed Zone Lacing system, designed to provide zonal lacing options for ultimate fit and comfort customization. Pull one lace to tighten the upper portion of your boot and another to tighten the lower portion. Within seconds, you’re on your way to the lift, ending those parking lot wrestling matches between your frozen fingers and your bootlaces. Riders who demand customized fit will love the Sable’s new heat-moldable Imprint 3 EVA liner that conforms to the shape of your heel and ankle for unrivaled comfort and support. With team-backed style, new high-end features and a precise, highly adjustable fit, the Sable is ready to dominate any terrain you put in its path. MSRP: $249.95
Burton Emerald Snowboard Boots
The all-new Emerald combines Fifth Avenue fashion with medium-flexing support for riders who like to add a little glam to their riding style. With just the right response for hardpacked, backcountry missions or smooth groomers, the Emerald can take any rider’s performance to the next level. The boot team worked closely with Burton’s outerwear fashion mavens to make sure that the Emerald’s custom woven textile shell is offered in colors that compliment the women’s outerwear line. The all new 3 part outsole with cut and buff EVA cushioning has a tri-directional tread pattern to give you grip in all types of snow conditions. The Matrix 3 Liner with an integrated Powerstrap offers the precise fit and comfort you need to stay on the hill from first to last chair. You are now free to shred in style. MSRP: $179.95
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